Pandora Unveils New Collection at Select Stores


Pandora, the ever popular charm bracelet spotted on the arms of moms everywhere unveils a brand new collection this week, sold only at select (Concept) stores.  The Essence collection features a more slender bracelet with a an entirely new selection of charms tapping into current trends for personal expression and emotional connection.

Symbolizing meanings that enable women to express their true inner self and beliefs, the collection of 24 sterling silver charms is crafted from symbolic materials, colors and patterns that represent key values such as joy, trust, passion, confidence, love, courage, faith, wisdom and many more.

Founded on extensive research with the help of thousands of women across the globe, the Essence collection is created by women to inspire women, and honors the values that matter most to women in today’s world. “Now women can not only celebrate their unforgettable moments in life with their bracelet, they can also express their inner values,” says PANDORA’s Chief Creative Officer, Stephen Fairchild.

The Charms are designed specifically for the collection’s bracelet and slide and secure in place thanks to an innovative solution based on a flexible silicone grip built inside the sterling silver core of each charm. In this way, women can take total control of their styling and expression, taking PANDORA’s commitment to jewelry customization and inspiring individuality even further.

As an avid Pandora collector, I can’t wait to view the new collection. Visit Pandora online for more information and retailers.  Bracelet retails for $70 and Charms are $35-$70 Canadian.





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