Canada Screams for Ice Cream! #TreatYourCommunity

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As a proudly Canadian company, Sobeys Inc. is celebrating Canada’s 150th with a special fundraising campaign: Canada Screams for Ice Cream TreatYourCommunity!

This next Saturday (June 24) visit your local Sobeys, Safeway or IGA in Western Canada and make a $2 donation in exchange for a tasty ice cream treat.


One hundred percent of funds raised will help provide healthy meals and snacks for more than 100 local youth-based charities across Western Canada. Sobeys Inc. will match donations raised on June 24, to a total of $100,000.

The Canada Screams for Ice Cream event will also mark the launch of Sobeys Inc.’s Kids Paying-it-Forward program, which will provide 150 kids from participating charities each with a $500 gift card to donate to a community group that has helped their family, friends or neighbours. Through this initiative, a total of $75,000 will be donated, allowing Sobeys Inc. to help Canadian charities shape future leaders and continue its long-standing commitment to community giving.

“Sobeys Inc. has deep roots in Western Canada, and we can’t think of a better way to celebrate our country’s 150th birthday than with a fun ice cream event for our customers that will directly benefit the communities we proudly serve,” said Renée Hopfner, Director, Community Investment, Sobeys Inc. “We also have a unique opportunity to invest in future generations through the Kids Paying-It-Forward program and empower local youth who are passionate about making better food possible.”

The 44 Safeway stores in Vancouver and the Lower Mainland will be supporting Boys & Girls Clubs of South Coast BC.

Organizations like Boys & Girls Clubs of South Coast BC will benefit

Boys & Girls Clubs of South Coast BC is a charitable organization that gives kids a place to be amazing, safe and have fun!  Programs include; substance-abuse services and support to some of the most vulnerable youth in the community, counseling and employment services for youth and families, support for families with new babies, toddlers, pre-schoolers and parent of teens as well as summer wilderness adventures at Camp Potlatch. Annually, Boys & Girls Clubs of South Coast BC serves over 12,500 children, youth and families – and no one is ever turned away due to inability to pay. To learn more, visit

Donation presentations will be made in local communities throughout the summer.

Enter to win a $50 Sobeys/Safeway/IGA Gift Card now!

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*Image: Shutterstock. Post sponsored by Sobeys


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    Hi,i love shopping at Sobeys but i have to travel to the City i wish we had one closer i hate the drive in the winter months

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