Celebrating 6 Years


It’s been 6 years!

On March 30, 2008 I held our very first Beauty Basics at Sephora event in West Edmonton Mall. We enjoyed private shopping, beauty demonstrations and the inside scoop on best products. I loved everything about that event and it fueled many more beauty events over the years.


Supporting Moms Is Our Passion

I feel just as passionate now as I did then about getting moms out of the house for socialization and educational events. During the weeks after my first daughter was born I envisioned a seminar I could attend with a sleep or parenting expert, and I really wanted to be with other moms I could relate to.

Originally inspired by a business in New York called Metropolis Moms, they were offering museum tours with nanny service; I thought ‘why can’t we offer nanny service for other events too?’. Although museum and art gallery tours never took off for us (we offered them for a time in Edmonton), we’ve found our beauty, shopping and parenting events have stood fast.

Membership Has Its Perks

In 2009 we introduced our Membership Perks Card which is a way to connect local businesses to local moms via discounts and perks. Moms don’t have to be a member to attend our events, but Membership Perks cardholders get discounts on all of our events as well as over 100 local and online mom-focused businesses in each of our communities.

Mom-Focused Events Are Our Foundation

Our Mama Needs a Babysitter event launched in March of 2010 with 25 moms anxious to meet local babysitters. We’ve continued to offer this event regularly as it’s a fantastic resource for moms to connect face-to-face with potential babysitters.

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The next year, our Hottest Tot Products event debuted and became an instant hit with mothers in Edmonton. With 40 products and 40 moms everyone goes home with a great product (and tons of SWAG!). We give away strollers, carseats, toys, and baby gear at this swanky moms night out. It’s not to be missed and one we now offer in Toronto and Vancouver as well.

Start Modern Mama in Your Community

In 2011 we started licensing, which means we sell the use of the business model to moms who want to start Modern Mama in their own community via a license agreement.  In each of our 13 locations across Canada & Mexico, our Community Directors each have a strong belief in community and motherhood. In 2014 we are looking to open six more locations (we just launched in Winnipeg and launching Los Cabos, Mexico in April). Does your city need Modern Mama? Inquire Today.

A Local Resource


In 2013 we began publishing our annual Baby Guide, a locally focused printed resource for mothers in cities across Canada (Edmonton, Calgary and Vancouver). This Spring will bring our first annual City Guide – a locally focused print resource for raising kids in the city (printing in Edmonton, Calgary, Vancouver and Toronto). This hits the street in May. (If you’re a local business looking to advertise, contact us today.)

Relevant Articles and Resident Experts

In 2013 we brought on regular writers and resident experts who write relevant and parent focused articles. Visit Modern Mama daily to see what’s new, and subscribe to our Everywhere newsletter to get our posts delivered weekly.

Thank You For Six Great Years!

Thank you to the mamas who support our events, read our posts, and tell other moms about us. I want to thank our writers, businesses who support us and make it possible for us to host events, and our advertisers and sponsors. Thank you also to my Community Directors who run these amazing communities and who inspire me everyday.

Watch For Our Fan Celebration This Summer!

Last summer we gave away over $2000 in baby gear during our 5000 Facebook Fan Celebration. Watch our social media channels this summer as we celebrate YOU once again!


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