Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good. Giving Tuesday was born and incubated at the 92nd Street Y and its Belfer Center for Innovation & Social Impact in New York City. Giving Tuesday is now an independent nonprofit and a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity
This movement has inspired countless businesses to factor giving back as a major part of their brand. Here at Modern Mama, we would love to highlight this generosity by shining the spotlight on these exceptional companies. On the first Tuesday of every month, we will post a “Giving Tuesday” blog featuring a Canadian company that has made it their mission to give back. If you are a company that would like to be featured, or would like to nominate one, please contact me at Lesley@modernmama.com.
This month we are featuring Top Socks Canada. Top Socks Canada is the brainchild of husband and wife team, Amy and Karl Thomas. Based out of Edmonton, AB, they have partnered with Boyle Street Community Service to provide socks to our most vulnerable. For every 10 pairs of socks sold, they will donate a pair to our city’s homeless population.
As avid philanthropists, Amy and Karl are always looking to help others out. They had purchased a bunch of brand new thick warm gloves and were giving them to teachers to give children that didn’t have any. They also had a large box that they brought to the Boyle Street Community Centre one day. Outside the centre, a homeless gentleman stopped Karl and said “Hey man, what’s in the box? It’s not socks is it? My feet are soaking!” And thus spurred the idea…
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THE CHARITY
Edmonton’s downtown Boyle Street Community Centre offers a large variety of programs and services including Family & Youth Support, Mental Health Support, Addiction Support, Housing Support, Cultural Support, as well as Community Support. The Centre welcomes and serves people of all age groups, ethnicities, backgrounds, and orientations.
“At the heart of our work, we listen, care, and empower our clients in order to assist them to find solutions to their challenges. Our clients are as diverse as the challenges that they face, and we welcome everyone.”
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THE GOAL
To help keep cold toes warmer, one pair of socks at a time.
As a retired Paramedic Amy, became all too familiar with the risks of cold exposure and frostbite. Most of us are fortunate enough to have a place to call home, and warm our toes, but for our more vulnerable community members who don’t, Edmonton winters can be brutal. One of the most pressing needs for these community members is appropriate warm, dry layers, to beat the below freezing temperatures.
#WARMTOESMOVEMENT
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WHERE TO BUY
www.topsocks.ca
www.topsockscanada.com
Amazon – Coming Soon
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VALENTINES DAY SPECIAL
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