* This NoBabyUnhugged post is Sponsored by Huggies®
April 5th marked the first anniversary of the launch of Island Health’s Huggies® No Baby Unhugged® program at Victoria General Hospital (VGH).
I was honoured to attend the media opening day of the program at Victoria General Hospital last year, and loved seeing the ‘huggers’ in action, plenty of cute babies, and learn about preemies and micro-preemies.
Victoria was the third hospital in Canada benefiting from this program that Huggies Canada has invested in. Cape Bretton Regional Hospital in Sydney, Nova Scotia and Southlake Regional Health Centre in Newmarket, Ontario have both been launched in previous years.
The program brings funding and equipment to a hospital, along with resources to bring in volunteers to hug babies who need extra snuggles.
With hundreds of babies per year being admitted to neonatal and intensive care units across Canada, hugs and human interaction are important as part of a baby’s treatment plan.
To celebrate the tremendous success of the program at VGH, Huggies®, London Drugs and Island Health have partnered up to help make sure that no baby goes unhugged. With every Huggies® diaper purchase made by a LDExtras member until April 30, 2018, a $2 donation will be made to the Huggies® No Baby Unhugged® program at Victoria General Hospital.
After seeing the positive impact in patient care at VGH, Island Health again partnered with Huggies® to bring the program to Nanaimo Regional General Hospital (NRGH) this past January. The program at VGH has also expanded to another unit and is providing even more hugs!
Plenty of medical studies have shown that all forms of touch are beneficial to babies, and the direct benefits of hugs can include shorter hospital stays, improved sleep, less illness and stress, and reduced pain among other benefits.
Remember that with every Huggies® diaper purchase at London Drugs made by an LDExtras member until April 30, 2018, a $2 donation will be made to the Huggies® No Baby Unhugged® program at Victoria General Hospital!