*Surefire ways to increase your blogging income has been Sponsored by Minted
Whether you are a full-time or a part-time blogger, you surely would like to earn more money with your blog, am I right? Who doesn’t want to increase their revenue year after year?
Here are five surefire ways to increase your blogging income in 2018.
Notice how I didn’t say ‘easy’ or ‘quick’. It requires work and effort and time on your part. Anything worth doing requires effort, and no business owner ever increased their revenue by giving up, taking the easy way out, or doing less each year than in the past.
So let’s dive in, shall we?
THANK YOUR PREVIOUS SPONSORS
It’s significantly less effort to maintain an existing customer than go out and get a new one. So, if someone advertised with you this year, acknowledge them, say thank you and ask them for repeat business. Every Fall, I make a list of my biggest partners from the current year. I then order some personalized holiday cards from Minted that have my photo and my brand name included on them. I add a hand-written note to each and get them in the mail at the beginning of December (or early January if you’d prefer a New Year’s message).
Thanking my partners keeps me top of mind for next year’s marketing campaigns!
Not only does it keep you top of mind, it also adds a personal touch to your relationship and puts your face to your name for them. I have often considered just hand-written boxed cards but I know that having them see my face gives it that extra special touch.
SIGN UP FOR AFFILIATE PROGRAMS
Affiliate sales are when you promote something on your blog and receive a percentage of every sale made through your link. There are plenty of programs and products that have affiliate programs.
Check these out:
I know lots of bloggers who make thousands recommending a product to their audience through a blog post, newsletter or mentions on social media.
For example, all the links to Minted within this post are my Share a Sale affiliate links.
PUT UP BANNER ADS
Banner ads are the square/rectangle ads on blogs and websites. You can sign up for an ad network like Google Adsense to make a few pennies (literally) every time someone clicks on that banner ad on your blog.
There are better ad networks than Adsense too, and these have different requirements based on your traffic numbers.
Be sure to check and see if they have mobile-friendly ads, and that their ads will be complementary to your content.
JOIN BLOGGER NETWORKS
When you join a blogger network that offers sponsored opportunities, you get exposed to campaigns and sponsors that you may not otherwise have been privy to. These networks work directly with the brand and then source bloggers to create the campaigns. The best one in Canada, in my opinion, is Ehm & Co, of Erica Ehm’s Yummy Mummy Club. There are others, like IZEA, Influenster, Crowd Social, BlogHer, and #paid and probably dozens more.
PITCH PITCH PITCH
This may be the scariest one in this list, is to put yourself out there more than you have before.
The first step to doing this is knowing who your audience is. You need to clearly define who your reader is so that you can clearly define what type of advertisers or sponsors to pitch. Create an ‘avatar’ of your ideal reader. If you know this already. If you don’t, survey your readers or subscribers to find out more about them and the reasons they follow your blog. For us, for example, it’s moms of 0-5-year-olds in Canada, primarily. So the next step is easy for me.
Next, make a list of ideal brands you want to work with that want to reach your audience.
Making a list of prospects to pitch needs to be done and refreshed on a regular basis. Plan to create a list of 10 new prospects each and every month.
Once you have your list of brands to pitch, you need to find out how to get in touch with the right person, the contact that has control over a budget or can get you product to review if that is what you’re after.
Ways to find the right contact: Twitter, LinkedIn, and search their website for contact names and email addresses. They say
‘The Fortune is in the Follow Up’
so don’t give up. Once you have determined the correct contact name, call and email until you get a no.
I challenge you to do these five things to make 2018 your BEST year yet, fellow bloggers! Start simple by ordering your personalized Minted Holiday cards.