Small Business Sunday with HUED


We are in the thick of staying home and focusing on social distancing. This is a very challenging time for so many people and so many small businesses. We love supporting local and wanted to do our part in showcasing some fantastic small businesses every week.


This week we interviewed Chalie Howes. She created HUED, which is a natural creative play shop inspired through the wonders and magic of open ended play. Their Hue Dough, a natural sensory dough is made with kid safe essential oils and plant based dyes that won’t leave your hands feeling dried out. They believe everyone is creative! It just looks a little different in every home. You can follow along on their pursuit for a natural creative home at or follow them on our social media accounts. IG: Facebook: Pinterest: @hued_canada

What made you choose this type of business?

As an artist and mother, I was looking for ways I could help my children flourish. I found natural art supplies and toys one way I could help them on the path to being a courageous creative.

What is your favourite small business (aside from your own)?

That’s a really difficult question to answer, there are so many that I look up to and love. But I’d have to say Little and Lively/Kindred Clothing Co. Their quality and designs in their clothing line really exude passion and care. They are hands down my kids favorite items to wear! And Carmen, the founder is just the most genuine person + business owner and friend. It’s been a pleasure collaborating with her her clothing line in the past.

If you had one piece of advice to someone just starting out, what would it be?

Just do it. I’ve wasted so much time on countless projects because I was to scared to start. You’ll learn along the way. Sometimes hard things, sometimes costly things. But you can’t learn or succeed if you don’t start.

HUED dough with leather mat

What are your long term business goals?

Honestly, I don’t know! This took off way faster than I thought. I’m super grateful for it all, so right now I’m just going to enjoy all the creative ideas and processes.

What is your funniest/weirdest/most memorable experience with a customer or client?

Just starting out, I don’t think I’ve had that yet. But most memorable? The first sale I made by a complete stranger.

Thank you to Chalie for participating in Small Business Sunday.

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