Earth Day 2021 – Conscientious Consumerism

Earth Day 2021

Earth Day 2021 – April 22, 2021.

When you think of Earth Day, what do you immediately think of? For many people, Earth Day means how they can reduce the impact they have on the environment. But when you think of different ways to reduce your environmental impact the biggest things that come to mind are: driving smaller vehicles that are more fuel efficient, having a compost bin, recycling, but did you know that you can also have environmentally friend clothes?

For today’s Earth Day I want to shine a light on an amazing clothing company that does their part in helping to reduce the impact they are having on Earth.

BUT before we get into this amazing company, I want to share some Earth Day information with everyone to bring more awareness to this day.

Earth Day 2021

Earth Day Origins

The first Earth Day was started in 1970 and since then 1 Billion people mobilize for action every Earth Day and now over 190 countries also participate in Earth Day!

Earth Day 1970 would come to provide a voice to this emerging environmental consciousness, and putting environmental concerns on the front page.” Earth Day website

If you want to read more about the story of Earth Day, please visit the website here.

Conscientious Consumerism

“When buying practices are driven by a commitment to making purchasing decisions that have positive economic and environmental impact.”

What is Slow Fashion?

Slow fashion is an awareness and approach to fashion which considers the process and resources required to make clothing. It advocates for buying better-quality garments that will last longer and valuing fair treatment of people, animals, and the planet.

Sustainability and environmentalism are at the forefront of many industries, and some companies are celebrating through action, helping people reduce their environmental impact.

Earth Day 2021

Smash + Tess Helps Fund Vancouver Island Conservation Efforts on Earth Day

This Earth Day, Vancouver-designed and North American-made  fashion company Smash + Tess, will help fund Vancouver Island conservation efforts through fashion. On April 22, Smash + Tess will launch a limited-edition S+T Sunday Shorty Romper in a west coast-inspired green, with proceeds going directly to the Central Westcoast Forest Society (CWFS)

Founded in 1995 by loggers, First Nations biologists, and forestry professionals, CWFS is a non-profit organization on Vancouver Island created to address the loss of habitat from logging and to preserve our wild fish stocks. Pacific Salmon populations are drastically declining from Alaska, British Columbia to Northern California, with some populations classified as endangered, threatened, or extinct.

Today, CWFS strives for the conservation of wild fish through habitat restoration and research, helping to ensure that salmon remain vital to the health of our forests, streams, and Pacific Ocean ecosystems.

Smash + Tess will donate $5,000 resulting from the sale of the Romper and additional company support, which will go toward CWFS’ virtual Westcoast Triple Plank event – a skate, snowboard, and surfing contest that fundraises for CWFS programs. Now in its fourth year, The Westcoast Triple Plan will maintain COVID-19 protocols and operate through an online video contest.

Since its beginning, the event has raised $20,000 to help fund further research and wild salmon habitat restoration. In addition, Smash + Tess will support CWFS’ 2021 fundraising goal of $20,000 through a donation auction available here at checkout.

Earth Day 2021

Committed to comfort and sustainability, Smash + Tess adheres to the tenants of slow fashion, creating premium, cult-worthy designs that are produced in North America under the best working conditions. Their signature Rompers are made from a soft and high-quality fabric that is a Rayon from Bamboo Cotton blend. Bamboo is the fastest-growing woody plant in the world, capable of growing up to three feet a day in most locations and doesn’t require irrigation or fertilizers.

Together with their fans, Smash + Tess strives to slow down the fashion cycle and make more clothes to order, in smaller batch quantities – resulting in high-quality clothing that stands the test of time.

The S+T Sunday Shorty Romper in West Coast Green will be available here on April 22. And with sizes that run from XXS-Petite-XXXL, the Rompers complement every lifestyle, occasion, and body!

Earth Day 2021

Smash + Tess Earth Day Romper

About Smash + Tess

Smash + Tess is a Vancouver-designed and North American-made created by mother-daughter-bestie trio, Ashley and Teresa Freeborn and Mercedes LaPorte. Ushering in a new wave of “everywear” that is cozy, cute, and ethically produced, Smash + Tees has created a coveted clothing line that celebrates comfortability and style. Smash + Tess is made for every body, celebrating inclusivity and connecting people of all shapes and sizes. The Smash + Tess “romper revolution” also promotes a do-good, feel-good approach, through collaborations with the WHO

COVID-19 Global Response fund, Black Lives Matter, NAACP, Black Woman in Motion,  Black Legal Action Centre, Alliance of Moms, and the BC Women’s Health Foundation.

For more information visit Smash + Tess

About Central Westcoast Forest Society

Central Westcoast Forest Society (CWFS) is a registered charity on Vancouver Island, British Columbia. CWFS was founded in 1995 by loggers, biologists, and forestry professionals who recognized the need to address the loss of habitat in order to preserve our wild fish populations.

Pacific Wild Salmon and the ancient Forests are essential to all ecosystems of coastal B.C. and beyond. Vancouver Island is home to once-legendary runs of Chinook, Coho, Chum, Sockeye, Pink and Steelhead.

During the last 50 years, over-fishing, habitat destruction and poor management have resulted in significant declines in wild salmon populations. CWFS works with local and regional communities and a variety of partners to rebuild wild salmonid populations by restoring watersheds destroyed by industry.

Earth Day 2021

Find more information about Smash + Tees and their wide selection of comfortable, chic everywear on their website. For further information about CWFS, their commitment to the convservation of wild fish, and to learn more about Westcoast Triple Plank, visit their fundraising page.


In honour of Earth Day, B.C.-based and Canadian-made sustainable and ethical clothing brand ecologyst has partnered with RAVEN, a registered charity with a mission to raise funds for Indigenous People’s access to justice, to release a limited-edition Organic Cotton Heavyweight Tee in Walnut.

Designed with the quote, “a healthy planet is a universal right” and blue dot on the front from world-renowned planetary scientist Carl Sagan, this one-of-a-kind tee will be available for preorder on April 19 for $100 with 50% of the proceeds going to RAVEN.

Comment below and let me know what your favourite slow fashion companies are!

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